A Marketing Strategy for Vacant Houses that Works in a Slow Real Estate Market
Showhomes Home Staging is shining the spotlight on the dilemma by hosting successful open houses specifically tailored to Realtors and brokers. The highly effective events take place onsite at previously vacant properties, many of which have lingered on the market for months or years before being staged and maintained by Showhomes.
The 25-year-old national home staging company specializes in a unique home staging method that allows home buyers to visualize living in a home and form a deep emotional connection with the property. Franchisees recruit and train live-in Home Managers to stage and maintain the home while it is on the market for sale.
“Vacant houses almost always show poorly,” says Matt Kelton, Showhomes’ COO. “They often smell musty, can be unkempt and are hard to get buyers excited about. We breathe new life into vacant listings that previously failed to stir buyers emotion.”
“Not only that, once a home has been on the market for an extended amount of time, it’s usually top-of-mind to Realtors,” Kelton continued. “Inviting the local real estate community to a Showhomes open house is a great way to reintroduce a property to the market.”
Lori Layman, a Realtor with Nashville-based Crye-Leike Real Estate Services recently hosted Showhomes sponsored open house for Realtors in Middle Tennessee. She was thrilled with the results.
“Even the nicest homes won’t sell if you can’t get people in the door,” Layman says. “I was amazed at how beautiful the home looked. Having the event enabled many real estate professionals in our community to see Showhomes’ magic upfront. Showings definitely pick up from these gatherings.”
A real estate agent for 21 years, Layman believes that Showhomes’ combination of professional home staging along with Home Managers is the answer to the down real estate market. “With vacant houses, people tend to think it’s a distressed sale. Also, people can’t visualize what to do with the space.”
Vacant houses are a continuing problem in all major U.S. real estate markets.
Showhomes Home Staging continues to be one of the success stories in the slumping real estate market, posting record revenue growth for the last six years. Services are always free to Realtors and extremely cost-effective for home sellers, who also save on utilities and upkeep – and can cancel costly vacancy insurance as their risks of loss plummet with Home Manager occupancy.