Ad Exec Switches Career Path to Pursue True Passion

Larry Taylor, 63, has lived in Texas all his life. He graduated from The University of Texas at Austin where he studied journalism. Upon graduation, Larry entered the ad industry where he started and sold his own ad company Taylor Spier to Young and Rubicam, the largest ad company at Larry Taylorthe time. He then moved to Chicago to work at Young and Rubicam. In the mid-90’s Larry decided make a career change and began consulting in strategy, culture and communication. He later wrote three books: “Be an Orange” (which discusses differentiation and taking a different point of view), “Softside Engineering” (which discusses transforming organizations and change management) and “The Simple Truth” (which discusses really understanding the business that you are in). Larry was in the ad industry from 1973-1993 and consulting from 1994-2014.

 How did you learn about Showhomes? 

I learned about Showhomes through my friends who are realtors that use Showhomes for their business.

 Why did you want to work with the brand?

I chose Showhomes because I was interested in the real estate industry and the Showhomes branch in Houston is the largest in the country, so it seemed like a good fit. When I worked in the ad agency industry, I was using my strategy side. What the Showhomes brand allows me to do is take a strategy and execute it creatively through interior design. I am able to use my work experience and match it with my passion for design, something I have always had an interest in, but never pursued it, until now.

How has business been since the takeover? And when was the takeover?  

We took over May 1st and business has been going great so far. We had 2-3 contracts already in motion when I came on board, but I was also able to sign 2-3 on my own in the past two weeks. We are really aiming to gain some momentum in June when we begin our marketing efforts.

 What services are you performing the most? 

We primarily stage vacant homes and resident homes. We have over half a million dollars of furniture that we store in a warehouse to use since many of the homes we work with are higher end properties.

ABOUT SHOWHOMES

Founded in 1986, Showhomes has helped Realtors® and homeowners sell more than 25,000 residential properties worth more than $8.5 billion, by transforming high-end vacant houses into fully-furnished, inviting, valued Showhomes. Currently serving prominent communities in 20 states, Showhomes is a rapidly expanding franchise system with 61 offices nationwide. Boasting the expertise of long-time real estate and interior design professionals, Showhomes is a one-stop-shop for home staging, home redesign, “One-Day Makeover’s” for currently occupied homes and its proprietary Home Manager program – a proven model to get upscale vacant homes off the market, faster. Every major national media outlet in the U.S. has praised the work of Showhomes, the company’s work has also been featured on Oprah, HGTV and the Travel Channel.  For more information or to learn about franchise opportunities, please visit www.showhomes.com.

 

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