Author Archives: Thomas Scott

Thomas Scott, VP of Marketing and Systems Development for Showhomes, helping fix the housing crisis one house at a time. Father, photojournalist, writer, big thinker and author of this blog. tscott@showhomes.com

Service places Caretakers into vacant, often luxurious homes to spur sales

By Tom Bailey Jr. / Memphis Commercial Appeal
May 5, 2010
About a year ago, the same Brandi Jackson left a $700,000 home in Collierville’s Braystone neighborhood after living in luxury there just 30 days.

Photo by Karen Pulfer Focht / Memphis Commercial Appeal   After a successful staging, Brandi Jackson loads up her belongings in a [...]

Home Staging Class Helps Sell Mansion

Showhomes held its first annual Home Staging Certification class this past Thursday at a $1 million dollar Brentwood, TN mansion that has been on the market for some time. 35 Showhomes home stagers from markets all over the country descended for an intense Home Staging class taught by the Decorating and Staging Academy, Showhomes’ advanced [...]

Realtors, builders say staging sells high-end homes

By K.A. Turner, Mobile Register

Custom builder Jerry Smith of Fairhope staged a few rooms in an empty, high-end house to make it more homey, then liked it so much he staged most of the house.
Kate Mercer/Press-RegisterAngela Blankenship and Tammy Boothe of Show Homes stage the dining room in home in Fairhope’s Rock Creek.

“A lot [...]

Wall Street Journal: Creative Ways of Franchise Financing

Wall Street Journal Features Showhomes and its Innovative Internal Financing Solution

by Julie Bennett, 3.25.2010
During the worst credit crunch in decades, franchise companies have been finding creative ways to open new units.
While banks are expected to lend $6.7 Billion to US franchises this year, it would take $10.1 billion in lending to fully fund newcomers [...]

Showhomes Richmond, VA in the News

To get a leg up in a buyer’s market, the real estate industry turns to a little-known niche: professional house sitters.
by Amy Biegelsen
Last weekend, Michelle Sifford and Jennifer Ding helped the Armstead family move into a house in Church Hill with lightning speed. In five days’ time they fully arranged the furniture in the three-bedroom [...]

Staging the Manor in Princeton

Carla Cheifetz, owner of Showhomes-Priceton, NJ, emailed me these photos of an amazing $3.9 Million mansion she recently staged. Showhomes is mostly known for using live-in home stagers but we occasionally do traditional staging with just furniture as we did  in this case.
Take a look at her excellent work:

This home, like many vacant houses on [...]

Selecting a Franchise: How well is the System Documented?

When you buy a franchise, you are really not buying a business.
You are buying a system for operating a business.
One of the most overlooked pieces of evaluating a franchise is how well the system is documented, how often is it updated and equally important, how accessible is the documentation.
Why is this important?
Most franchise companies use [...]

5 Reasons Selling a Vacant House is a Mistake

A vacant house is like a vacant stare. Something is just not right.

Trying to sell a vacant house adds obstacles and depresses the sales price, says Showhomes, a nationally franchised home staging company. Showhomes uses live-in home stagers to lower the cost of staging and produce faster home sales. Take a look at its top [...]

Opening a Franchise Cuts Risk in Recession

Home Staging Franchise Showhomes listed as best bet in down market by The Street.com:
The Great Recession has made some would-be entrepreneurs skittish about starting a business from scratch.
For them, it may make sense to buy a business franchise. While franchises have taken a hit, PricewaterhouseCoopers (PWC) forecasts that the number of franchises will expand 2% [...]

5 Reasons to Start a Home Staging Business in the Down Economy

Showhomes home staging recruiting business owners to open home staging businesses

Think home staging is a career choice only for creative people who love to decorate?
Think again.
Careerbuilder.com listed Home Stager as the top emerging career in the down economy and the remarkable sales results home staging produces is creating potential for enormous growth throughout the coming [...]