Fed Says Recession Over; For Showhomes Home Staging It Never Happened

Home staging franchise company up 25% for 2010; sixth record-breaking year since 2004

Showhomes home staging continues to be one of the success stories in the slumping real estate market.

Despite a sluggish economy, the Nashville-based home staging franchise company posted a 25 percent gain in individual franchise revenue for 2010. Showhomes has posted record revenue growth in six of the past seven years.

“The fed says the recession is now over but we missed it – we’ve posted positive gains throughout,” said Matt Kelton, Showhomes’ COO. “There are more vacant houses than ever before and we are a great solution to a difficult problem. Recession or not, vacant houses are going to continue to be a problem for years to come.”

Showhomes has gained national media attention for its “home staging with a twist” business model. Focusing on vacant houses, franchisees recruit and train live-in Home Managers to help stage and maintain the home while it is on the market and for sale. The service is popular with home owners and Realtors because it lowers insurance costs, creates a model-home atmosphere and makes a vacant home far easier to sell.

A dining room before staging.

The same dining room after staging.

Another dining room after staging.

“The timing for Showhomes is especially good right now when you look at the value it offers,” said Kelton. “Home owners have less money to spend on home staging even though it makes a difference. Because our fees are mostly pay at close, we appeal to a much larger group of home owners and that’s helped drive up our numbers.”

Showhomes home staging has expanded its franchise system this year as well, adding 24 franchise units.

About Showhomes
Since 1986, Showhomes has helped Realtors and home owners sell more than 26,000 homes worth more than $8.5 billion across the U.S. by transforming high-end vacant houses into valuable homes using live-in Home Managers to occupy and stage homes so they sell faster and for higher prices. For information and franchise opportunities, visit www.showhomesfranchise.com

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