Marisa Salas was born and raised in Miami. Her family moved to the United States from Cuba in the 1960s and began a jewelry business. Marisa helped expand the business from one location to two and managed the second location for nine years. Marisa moved to New York where she met and married her husband. They were there for two years before moving back to Miami. Upon returning home, Marisa worked for Neiman Marcus/Carson’s for four years. She then decided to start a family and had two children. Marisa stayed at home for three years raising her two children, but soon decided she wanted to return to the workforce. However, retail was not the place for her as that involves working nights, weekends and holidays, so Marisa was in search of a career change. Her husband attended a franchise expo and discovered Showhomes, which was the perfect fit for Marisa.
How did you learn about Showhomes?
My husband found out about franchising through a friend of ours and was compelled to look into franchising so he attended a franchise expo in Miami. He came home with a few options that he thought would be good for me and I liked Showhomes the best.
Why did you want to work with the brand?
I liked the business model.
How has business been going?
We were the very first Showhomes in the area, so the first two years of business took us some time to ramp up, as with any business’s first initial debut, but we have grown and are getting lots of referrals and return clients.
What services are you performing the most?
We offer staging solutions for vacant houses and matching them with Home Managers. We have been doing a lot of staging, which involves only furniture rentals. We are hoping to get into the makeover business soon as well.
Do you have any success stories?
We staged a home last week and sold it to the first person who came to see it. I have also staged numerous historic homes including those in the Coral Gables area as well as Alfred Browning Parker homes too. (He was a famous architecture who studied under Frank Lloyd Wright).
Alfred Browning Parker was a Modernist architect who is one of the best-known post World War II residential architects. He gained fame for his highly published modern houses in the region around Miami, Florida.He was born in Boston, MA and moved to Miami when he was eight years old. Parker graduated from the University of Florida in 1939 with a degree in Architecture. Influenced by Frank Lloyd Wright but with regional touches, Parker’s designs have been published in many magazines such as House Beautiful, as well as in companion books.
See below pictures of house, designed by Alfred Browning Parker in the 1950′s, that I staged. This was a large room that looked out to the pool and needed the definition of a dining and living area. He used a lot of natural elements and repurposed wood for the ceilings, original Cuban wooden windows and doors, and coral rocks details which made it a very unusual house, especially when viewed without furniture. It also had a unique layout, as it was a long rectangular house, unkind of like a train. Once we staged it, it brought the house to life and buyers could envision its’ full potential and beauty leading to multiple offers!!
Founded in 1986, Showhomes has helped Realtors® and homeowners sell more than 25,000 residential properties worth more than $8.5 billion, by transforming high-end vacant houses into fully-furnished, inviting, valued Showhomes. Currently serving prominent communities in 20 states, Showhomes is a rapidly expanding franchise system with 61 offices nationwide. Boasting the expertise of long-time real estate and interior design professionals, Showhomes is a one-stop-shop for home staging, home redesign, “One-Day Makeover’s” for currently occupied homes and its proprietary Home Manager program – a proven model to get upscale vacant homes off the market, faster. Every major national media outlet in the U.S. has praised the work of Showhomes, the company’s work has also been featured on Oprah, HGTV and the Travel Channel. For more information or to learn about franchise opportunities, please visit www.showhomes.com.