Mpls St Paul Magazine: Marketing the Million Dollar Home

Showhomes Minneapolis franchise owner Cindy Montgomery featured on the cover of MSPaul Magazine

Showhomes franchise owner Cindy Montgomery featured on the cover of Mpls St. Paul Magazine

It takes a specialist to sell million dollar homes and Showhomes’ Cindy Montgomery, owner of Showhomes Minneapolis and the 2009 Franchise of the Year, was recently featured on the cover of MSPaul Magazine for her excellence in her market. Here’s a portion of the article:

“Affluent home buyers make up a small, yet influential piece of the private real estate market. In their search for luxury, they can be finicky and demanding. As builders conceptualize homes for this crowd, they are challenged to create fashion statements that showcase the latest and greatest in architectural design, technology, and luxury amenities. For Realtors, supply and demand makes for tricky terrain in the re-sell market for luxury homes. “The bottom line is there are a fewer number of buyers to look at the homes in this price range, a larger number of competing properties, that can lead to an extended marketing time,” explains John Everett, a realtor with Edina Realty Home Services. “There’s therefore less margin for error. If you misjudge the market, there are fewer chances to get it right the first time around, and you may not get these buyers back.”

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