Showhomes, America’s leader in home staging for nearly 30 years, is helping motivated sellers close more quickly – and for top dollar – through a streamlined strategy previously unseen in the market. For the first time, one expert can now guide homeowners and their Realtors® through the entire sales preparation process, from updating to staging, in order to put a home’s best foot forward as it hits the market.
Showhomes customer-focused model has driven the brand to become the nation’s largest and most successful home-staging franchise. With the housing market now steadily improving, the company has added a new focus: renovations and updates on key parts of a home that bring sellers maximum return on their investment.
“Buyers today are looking for a move-in ready experience, with everything from fresh paint and new flooring to beautiful furniture and furnishings. These small changes make a home appeal to the broadest possible base of buyers, and that can dramatically increase the final sales price,” said Showhomes Chief Operating Officer Matt Kelton.
Unfortunately, the process of making those updates often creates a new hassle for homeowners. Popular home renovation shows like HGTV’s “Fixer Upper” show how homeowners are often forced to rely on several different contractors or companies to complete needed fixes, creating a new round of scheduling and pricing problems.
That’s where Showhomes comes in.
The brand’s update experts assess a home’s individual needs, and provide a customized menu of changes, utilizing Showhomes’ exclusive color palettes and flooring options. Popular neutral tones are used to create the widest possible appeal, while also providing homes with updated, on-trend designer looks. Just as important, sellers can write one check to one company on a timeline and price point that matches their unique needs.
The innovative new home updates program now represents nearly one-third of Showhomes total business, and has helped propel the rapidly growing brand to record its strongest year-to-date revenue ever. During the first half of 2015, the franchise reported a 29 percent year-over-year increase in overall revenue, including the strongest month in company history in June, where the brand saw 41 percent year-over-year growth. Combined with the brand’s wildly successful Home Manager program, Showhomes is poised to smash through revenue records as it closes out the year.
Showhomes Home Manager program has also helped set the brand apart from other home staging companies. It matches high-end, vacant homes currently on the market with individuals or families who have beautiful furniture, artwork and accessories, but are in need of temporary housing. Acting as professional caretakers, the Home Managers keep the home in “show to sell” condition, providing both peace of mind to homeowners and staging services at a fraction of the traditional cost. Showhomes also provides up to $5 million in additional insurance coverage for any home utilizing the Home Manager program.
Brenda and Jean Hendryx use 15 Home Managers in their Tulsa, Oklahoma, based Showhomes franchise. In their third year as franchisees, they say their Home Manager program has become their best tool to maximize homeowners’ sales profit and help sell a home quickly.
“We put a Home Manager in a home that’s for sale so it will look lived-in and make it more appealing,” Brenda said. “They keep the house show-ready and take care of the home. Some maintain the pool and handle the yard work. They are there until the home sells.”
Whether through Home Updates, the utilization of a Home Manager, or traditional home staging services, Showhomes is helping to reshape sellers’ expectations as they prepare to list their home.
“Showhomes is in a unique position to provide homeowners with high-end updates, creative expertise and value not previously seen in the home staging industry,” Kelton said. “We offer our customers efficient and successful methods to create a hassle-free selling experience. We take care of everything – so you don’t have to – and take the stress out of selling your home.”
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