Showhomes Home Staging Celebrates a Quarter of a Century Staging Homes

Cutting-edge home staging pioneer marks 25th anniversary

When Showhomes Home Staging launched in 1986, few people understood what home staging was, much less the critical role it played in selling a house faster and for a higher price.

The Nashville-based franchisor changed all that with its dynamic ‘home staging with a twist’ concept that combines live-in Home Managers with impeccable home staging standards.

Now in its 25th year, Showhomes Home Staging is the only national franchise that provides the services of live-in Home Managers and one of the largest and most successful home staging providers in the country.

The success isn’t just impressive; it’s stunning. The small company that started in Edmond, OK, has more than tripled the number of franchisees since 2007 and now has operations in 73 markets and 23 states.

The Great Recession of 2007-2010 didn’t hinder Showhome’s rise to the top. Revenue growth has registered in the double digits for the past six years. The franchisor has also emerged as an industry leader in helping banks stage and sell vacant foreclosed homes for top dollar.

“When we started out, people looked at us in strange ways,” says Matt Kelton, Showhomes COO. “The idea that a home would sell faster or for a higher price when staged was new to the real estate industry. Today, with so many vacant houses on the market for sale, demand for what we do is higher than ever.”

2011 is proving to be another breakthrough year. Showhomes Home Staging cracked the Entrepreneur Magazine’s popular list of the top 500 franchise companies for the first time and was ranked in the top 50 low-investment franchises in the country and among the top 100 home-based businesses.  Street Trends listed Showhomes as a hot trend and one of franchising’s best bets. The Travel Channel called Showhomes a best kept secret in the real estate industry.

“We’re happy to have done so well and equally pleased that we’ve remained on the cutting edge of the home staging industry,” says Kelton. “Real estate is a volatile industry and we’ve built our success on helping homeowners sell vacant houses in every type of market condition. We expect the next twenty-five years to be even better.”

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