Posts Tagged ‘home managers’
Secrets on How to Sell Your Home Faster
April 29th, 2013
When selling your house, it might seem obvious that you should pick your dirty clothes up off your bedroom floor.
Not so, says Realtor Joe Finnerty, of Prudential Patt, White Real Estate. Finnerty and his clients encounter homes with dirty dishes in the sink and an overflowing cat litter box.
“A part of you wonders: Did the agent tell them what to do?” said Finnerty, who has an accredited home stager on his team. “I have heard sellers say before, ‘If somebody really wants the house, they will overlook that stuff.’ They won’t.”
Real estate agents and home stagers say the surefire way to sell your home fast is staging, either with the help of a professional or by following the simple, effective rules of the trade.
A house that sells fast is clean, clutter-free and looks well maintained. Staged homes sell for about 8 percent more money since they sell faster, Finnerty said.
Real estate agents and professional stagers alike agree the window to make a good impression is small. An effectively staged home allows potential buyers to envision moving right in.
“Allow the buyer to see the house, not the seller’s belongings,” advises Therese Kelley, president of the Lehigh Valley Association of Realtors.
Most buyers will first see your home online, so you want stellar photos that show all aspects of the house, said Nina Evangelista, owner of Staging It. She warns that clutter jumps out in photos.
“If they don’t like the pictures, they won’t call. The better the photos, the more traffic you will attract,” she said. “The more space and the cleaner the home appears, the faster the sale.”
Curb appeal
If an online listing piques a potential buyer’s interest, most then hop in the car and drive by the home, Evangelista said. That’s why sellers need to evaluate their entire home with a critical eye starting with the view from the street.
Lawns should be well maintained, and if it’s spring or summer, plant flowers, Kelley said. In fall or winter, make sure leaves are raked and walkways shoveled. Give the front door a fresh coat of paint and put new numbers on the house.
“It makes the prospective buyer think they really took care of this home in other ways,” Evangelista said.
If the target buyer is a family with children, list your home in the spring, said Shoshana Gosselin, an interior designer and stager who owns Love Your Room. Families don’t want to uproot their children mid-school year, so they typically aim for a summer move.
The house should be spotless. Get carpets shampooed and drapes cleaned. Eliminate pet or food odors and send Fido to the neighbors. Ditch the tchotchkes and take down the personal pictures.
“If you go into a living room and the whole wall is covered in family photos, it’s hard to picture yourself there,” Finnerty said
Buyers are nosy
Prospective buyers aren’t like polite house guests, warns Gosselin. They will be looking in closets and storage spaces, so start packing and purging.
“You want them to open a closet and see how big it is, not all your shoes,” she said.
Replace dated light fixtures or draperies. Make sure light bulbs are all working and turn all the lights on before a showing, Kelley said.
“Little updates, details are what sell a home,” Gosselin said.
Has your wife been nagging you about that door that sticks for years? Chances are, Kelley said, buyers will notice that too. Save yourself the trouble and fix it before your home goes on the market.
Paint and carpet are two of the cheapest and biggest updates a seller can make. Slapping a fresh coat of paint on the wall has a 109 percent return on investment, Evangelista said. Stick to neutral colors and bring in pops of color with accessories, said Gosselin, who recommends Benjamin Moore Marble Canyon as a buyer-friendly paint color.
Solutions big and small
Fixes don’t have to be expensive.
Put that dated fire screen in storage and let the fireplace shine with a fresh stack of firewood, Evangelista said. Or swap out the kitchen hardware.
“You want to appeal to a vast amount of people,” Evangelista said. “Not to one small unique set of people.”
The return on investment for major updates like a new furnace or roof is tricky because buyers expect homes to have these things.
“If you pay $6,000 for a new roof, we can’t raise the price by $6,000,” Finnerty said. “It definitely makes it more appealing. If the roof is totally falling down, you will get every penny’s worth back.”
If you fear the age of your furnace could be an issue for potential buyers, Kelley suggests having it serviced and finding out the replacement costs since it will impact your bottom line. Savvy buyers check a unit’s service card, she said.
Real estate agents agree vacant homes are the hardest to sell. If the owners have moved out, Kelley and Finnerty strongly advise renting furniture and staging a home.
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HOME STAGING
Stagers offer tiered services ranging from one-time consultations to total home overhauls with new furniture and accessories. One-time consultations typically result in a report with suggested updates.
If you can’t afford to hire a home stager, ask your real estate agent for help.
Know your target buyer and get your home ready for that person.
Eliminate niche and personal items from your home.
Rooms look smaller without furniture, so placing just a bed in a room helps buyers with scale.
Small, inexpensive updates can make a huge difference.
Source:http://www.lehighvalleylive.com/breaking-news/index.ssf/2013/04/lehigh_valley_real_estate_agen.html
Showhomes Awarded the Franchise Business Review Top 50
March 8th, 2013Franchise Business Review surveyed more than 26,000 franchisees representing over 350 franchise brands based on their level of satisfaction, experience, market area, business lifestyle, and other demographic characteristics. The list of the 2013 “FBR50” received the highest ratings by their franchise owners.
Nashville, TN, March 08, 2013- Showhomes, America’s largest home staging provider, announced today that it has been awarded into the 2013 Top Franchise Systems for the fifth year in a row.
Franchise Business Review surveyed more than 26,000 franchisees representing over 350 franchise brands based on their level of satisfaction, experience, market area, business lifestyle, and other demographic characteristics. The list of the 2013 “FBR50” received the highest ratings by their franchise owners.
“The satisfaction and success of our franchise owner is our core focus at Showhomes” announced Matt Kelton, Chief Operating Officer. “We are honored to have received this industry respected award for five years in a row. Communication with the Showhomes franchise community is essential and Franchise Business Review is able to help us measure our work with the franchise owners and areas where we need to improve each year.”
To compile the honorees for this year’s list, Franchise Business Review surveyed more franchise brands than ever before. “These franchisors truly understand the importance of surveying their operators. If franchisees aren’t happy, they won’t validate your system, and you won’t sell franchises-it’s really that simple” said Franchise Business Review president Michelle Rowan.
Franchise Business Review annually recognizes franchisors with the highest overall franchise satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics.
About Showhomes
Since 1986, Showhomes has helped realtors and homeowners sell more than 26,000 homes worth more than $8 billion across the United States. Showhomes provides a turnkey package in home staging that includes whole-house furnishings, professional decorating, a live-in home manager and marketing support services. For more information please go to www.showhomes.com or contact us at 1-888-481-6742
3 Real Solutions for the Vacant House Problem
March 4th, 2013
3 real solutions to help solve the Vacant House Won’t Sell problem owners and Realtors have
There are many houses on the market that are currently sitting vacant all across the country. Many are foreclosures, short sales and bank owned properties, but thousands upon thousands that are owned by traditional sellers who are current on their mortgage and are trying to sell the property for one reason or another.
Many property owners are choosing to downsize in this tough resell market. Some owners are choosing to upsize, and take advantage of the favorable interest rates and lower home prices to move up into a bigger home. And there are the people who move and relocate for job, family, health, or retirement purposes. For many reasons, there are countless numbers of property owners in today’s market who own 2 houses, with one sitting vacant and listed for sale.
Vacant homes attract problems. From break ins, to vandalism, to an unkempt yard and bad landscaping, missing AC units, utility costs, broken pipes that go unfounded for a long time, and others, there are many reasons not to want a vacant house sitting for too long.
Not to mention there are certain cities across the country where vacancies are more prevalent:
http://www.cnbc.com/id/44860467/?slide=2
But there are real options to consider for your sellers with vacant houses. Here are some viable solutions to the vacant house not selling headache faced by many:
Rent the house
You’ll need a standard lease agreement applicable in the State your property is in. Or your seller can hire an experienced real estate agent or leasing agent to help lease up the house as well. It’s important the owner has someone who is experienced in leasing (and licensed in most cases) complete the lease agreement and any other applicable documents. Owners tend to want to save money and do things themselves, only to do them the wrong way and subsequently lose money and time. Plus, if an owner doesn’t follow the landlord-tenant laws in their respective State, the owner could become the defendant in a lawsuit even when the tenant doesn’t do what he or she is supposed to.
Do a lease with option to buy
Similar to the lease agreement, a lease with option to buy includes the lease plus a separate purchase addendum. The purchase addendum gives the tenants the option to buy the house they are living in for an agreed upon price and within a certain time frame, usually running concurrent with the lease agreement. If the tenants don’t exercise their option to purchase the house prior to the end of the agreement, they can either move out, or renew the agreement with the owner.
Many people call a lease with option to buy a lease purchase, rent to own, and other misused terms. I specifically use “lease with option to buy” because I want to make it clear the tenants are still tenants, not “property owners”. If the tenant doesn’t pay, the owner would evict just as he or she would on a regular lease agreement.
Contact a staging company such as Showhomes
I’ve professionally used a company called Showhomes on many of my vacant listed properties in the Greater Kansas City area. I know Showhomes (and there are probably some other similar companies) is in many major metropolitan areas across the country. I’ve found the benefits of using a company such as Showhomes are many.
One, there is no upfront fee. Two, the vacant house gets both staged and occupied for the duration of the contract period (usually until the house sells). Three, someone else is paying for utilities and yard care. This is HUGE if your vacant house is in a winter climate! Fourth, there are no long term contracts with tenants; rather Showhomes uses home managers who are independent contractors with very short term agreements. I know from experience a well staged and well cared for house sells quicker and for more money than a vacant one! I have personally had good experiences using Showhomes.
To find out more information about Showhomes go to www.showhomes.com
(And no, I am not affiliated with Showhomes nor a paid spokesperson, just offering personal and professional experiences I’ve had)
Good luck with getting those vacant listings sold!
JJ Pawlowski, Broker / Agent
The Real Estate Investor’s Agentsm
Showhomes of Fox Valley Featured in Daily Herald
February 28th, 2013
Showhomes of Fox Valley highly awarded
By
FOX VALLEY FRANCHISE EARNS TOP HONORS
Ambassador Award, President’s Club, Circle of Excellence, Most Homes Sold
Vacant homes are hard to sell! They lack buyer appeal, languish on the market and receive low offers. Showhomes, a national home staging franchise, and their franchise partners have provided successful selling solutions for real estate professionals and homeowners in all economic market cycles for the past 27 years.
At the recent Showhomes Annual Conference, held at the beautiful Schermerhorn Symphony Center in Nashville TN, Showhomes Fox Valley was honored with the Ambassador Award. Owners, Mike & Janine Callahan of the Fox Valley area were presented with this award for unselfishly mentoring and helping others reach their goals.
“It is wonderful for our team to be recognized for our results. Our daily rule is; treat others as we would like to be treated. It works! Being recognized for doing this really affirms the value of that creed”, Mike said.
The Callahan’s have owned Showhomes Fox Valley since 2008.
Along with the Ambassador Award, the Fox Valley team also earned these top honors:
Most Homes Sold
Circle of Excellence, for excellence in Customer Satisfaction.
President’s Club, for highest level of market penetration.
Bert Lyles, Showhomes CEO said, “We are proud of our Showhomes family and especially the Fox Valley team. They operate a quality business based on integrity with outstanding home staging design and customer focus. These awards are well deserved.”
# # #
Since 1986, Showhomes has helped realtors and homeowners sell more than 26,000 homes worth more than $8 billion across the United States. Showhomes provides a turnkey package in home staging that includes whole-house furnishings, professional decorating, a live-in home manager and marketing support services.
If you would like more information about Showhomes Fox Valley, or to schedule an interview with Mike & Janine Callahan, please call Mike at 630/363-1301 or email mcallahan@showhomes.com.
Why Stage When Homes Are Flying Off The Shelves?
February 28th, 2013In the current hot market, it’s easy to shake your head and think “Homes are selling like crazy! Why do I care about staging?”. Well, it’s simple. Because we all like money, we love happy sellers, and we want the referrals that gushing seller will send our way by helping them reach their goal of selling their home fast and at a premium price.
I spent many years in the auto industry before I came to real estate and design. Even when the market was hot, we never pulled the just-traded-in-used-car right up to the front line and tossed a for sale sign in the window. Why? Because we knew the best way to market it was to have it re-conditioned first– clean it up, dress it up, put some smell pretty in it and then pull it out on the front line for a premium price. It was no surprise our used car department trumped our new car department in sales, profits and happy customers.

Selling a home is no different. Price, condition and presentation are the 3 magic ingredients for a successful sale with the best buyers. Price it right, clean it up and get it staged to maximize the opportunity to get top dollar. Seller can’t afford it? Sellers can’t afford NOT to! Staging returns 176-353% ROI depending on the type of staging or re-design done. Buyers connect with beautifully presented homes, starting right from the first glimpse online (another reason to stage– you get FABULOUS interent photos)!
Fun fact: The average cost for a re-design (seller occupied makeover) is about $500. The average GAIN from that investment is just under $10,000. The average cost for vacant home staging is $2,200. The average GAIN from that investment is about $30,000. Sounds like winning the lottery, doesn’t it?
A recent seller decided it wasn’t worth the few hundred dollars to re-design and stage his home. It sold without staging. The realtor’s comment still rings in our ears. “I could have gotten him about $10,000 MORE if he would have had it staged”.
Marketing your homes without staging leaves money on the table for you and your seller. Whether the market is slow or hot, staging still brings more money to the closing table. But more than that, it’s a great tool in your marketing toolbox to build your business. After all, building your business comes from having happy sellers who will sing your praise and share their success story with friends, neighbors and family. That’s what staging brings to the table. And that’s money in the bank.
*Stats are from RESA (Real Estate Staging Association) and NAR (National Association of Realtors). Fun Facts are from Showhomes Tampa data, 2010-2012.
Linda L. Saavedra, CPRES, APSD, SPCS
Licensed Real Estate Broker
Showhomes Tampa
Award Winning Staging Provider
Showhomes Moves to Next Level with CNN Money Live!
February 13th, 2013
Nashville, TN (Feb 14, 2013) –) — In a major partnership at the forefront of evolving media trends, MFV Expositions has announced a partnership with Money Magazine, CNNmoney.com and Benchmark Entertainment to produce custom videos for Showhomes that will extend their franchise presence and messaging beyond the trade show floor.
Developing custom videos at the show to reach quality franchisee prospects, ERN LIVE video, FranchiseExpo.com, and Money Magazine offer video segments hosted by award-winning radio and TV host, Alan Taylor, which feature interviews, testimonials and other promotional material of the Showhomes franchise.
Filmed, produced, and edited to feature a given franchise’s concept, branding, and messaging, the three-to-five minute interview-style video will be widely distributed and heavily promoted through this new partnership. The Money Live! From the Shows videos will be featured on a custom landing page on FranchiseExpo.com, with banner ads and promotion links on CNNmoney.com, which will drive traffic to the fully-functional Showhomes lead capture page.
“We’re thrilled to partner with MFV Expositions to help build momentum for Showhomes by providing an extra push to get our desired franchise opportunity messages out to prospects,” said Matt Kelton, Chief Operating Office of Showhomes. “It gives Showhomes the chance to integrate video into our development strategies and let people have a high level overview of what makes our company special in a short 3 minute time frame.”
To see the Showhomes video on CNN Money please go to http://www.youtube.com/watch?v=S7qcTqCqJw8
Is My Vacant Home Covered by Insurance?
February 12th, 2013Question: Is My Vacant Home Covered by Insurance?
Answer: I always warn clients that they shouldn’t wait for a vacant home to be vandalized before checking their insurance policy. A little known fact is that most homeowner insurance policies do not extend coverage on a vacant home for more than 30 days.
This means that if you’ve moved out more than 30 days ago, your home may no longer be insured, even though you may have paid the premium for your insurance policy. The verbiage is often in the fine print.
Short Sale or Foreclosure Vacant Homes and Insurance
In short sale situations, often the bank will send out a representative from a preservation company to determine whether the home is vacant. Even if you just moved down the street, these people will change the locks and notify the bank that the home is vacant. The bank may or may not take out hard-to-find and expensive insurance to insure that vacant home. They send the bill to you.
Types of Vandalism for Vacant Homes
It’s not unusual for a thug to cut off a lockbox in the middle of the night and take it home to drill out the key. Then, the thieves can return in the light of day and walk right in the front door. They back up a truck and before you can say “police,” they have loaded the truck with all of the appliances.
A thief does not need to break into a home to cause damage. A thief can swipe, for example, the existing electrical panel and A/C compressor unit fairly easily because these items are generally located on the exterior of the home, in a side yard.
Sometimes kids, just for twisted fun, will throw rocks through plate glass windows to watch the glass break.
In some situations, squatters break in and set up house. These aren’t the kind of people who bring in a table and chairs and use napkins. They typically sleep on the floor and throw empty beer bottles at the walls.
Getting Coverage to Insure a Vacant Home
Since you’re selling as a short sale, I take it you feel that a short sale is better for you than a foreclosure. Perhaps you want to protect your credit rating or make sure that no foreclosure is filed against you in the public records. You sound like a responsible person. To that extent, you may want to start with your insurance agent to find out how much a vacant home insurance policy would cost.
Those fees can vary from 2 to 5 times the amount of your regular insurance policy. Vacant home insurance can often be purchased monthly. You might wonder why a policy that covers an empty house would cost more than a policy that insures its contents but that’s because vandalism is very costly to fix.
Moreover, if your home is vandalized and the bank won’t pay for the repairs — and many banks will not — the buyer might not have enough money to buy your home — especially with an FHA loan — and also fix the damage.
Ways to Discourage Vandalism of a Vacant Home
People who do bad things like break into another person’s home tend to choose the path of least resistance. They want to break into the home that is the easiest to break into and the home that seems to invite them to rob it. Here are some ways to discourage vandalism:
- Put a sign rider on top of the For Sale sign that says “By Appointment Only” or “Do Not Disturb Occupant.”
- Have a friend of relative check on the home daily and pick up mail on the steps.
- Ask a neighbor to park a car in the driveway.
- Install security lights that are activated by motion.
- Set up a lamp on a timer to go on and off at specified times during the day.
- Use a security alarm.
At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.
Showhomes Ranks High On The Franchise 500 List
January 19th, 2012Showhomes Home Manager Program an Innovative Option During Slow Economy
September 12th, 2011Jeannette and Michael Fair didn’t know what to do and didn’t have many options. A horrible economy mixed with an even worse housing market left them teetering on the edge of foreclosure.
“My husband had just lost his job and we couldn’t afford our California home anymore,” says Jeannette. Worried about the impact a foreclosure would have on their credit history, the Fairs opted to sell their home through a short sale process. A popular remedy in today’s troubled housing market, short sales allow homeowners, with lender approval, to sell the home for less than what is owed on the mortgage loan and allows the seller to avoid having their credit score hit with a foreclosure penalty.
“We were not allowed to buy a home for two years after the short sale process,” Jeannette says. As Jeannette and Michael hunted for a new place to live they came across an advertisement for the Showhomes Home Manager program.
“Just knowing that we could be where we wanted to be at a price we could afford was sound enough,” Jeannette says. “It is an equal balance. We love the area and know the house we are in will sell. The best part is knowing Showhomes has an inventory of other homes we can move to in neighborhoods we are familiar with.”
Home Managers since mid-May, Jeannette, Michael and their two kids are enjoying the perks of their new lifestyle. Living in a $1.25 million house in the gorgeous Palos Verdes area, the Fairs are able to move beyond the rough patch, save money and live near their friends.
“Obviously living in a home you couldn’t otherwise afford is a perk to the program,” Jeannette says. “I’ve always wanted to know what it was like to live in a home that is clutter free. You can’t just hide things away in the closet or garage.”
Like many other Home Managers, the Fairs loved going through their belongings and gathering only what they really needed. “It feels great to be so lightweight and organized,” Jeannette says.
With the help of Sandra Wick, owner of Showhomes South Bay, the family furnished their new place and got it in ready-to-show condition. “Sandra helped us design, it was all very fun.”
The Home Manager program is the key to Showhomes success. It gives homeowners peace of mind knowing that their property is less susceptible to vandalism, squatting and damage as well as gives homes a real-life feel for potential buyers.
Thrilled to find a housing solution that works and a place their kids love, the Fairs highly recommend the Home Manager program to flexible families who are looking for a unique opportunity.
“We always joke with our friends and call this our ‘summer home,’ but I really do feel at home here. The kids were quick to acclimate, the whole thing just feels right,” Jeannette says.
The Home Manager program has been a financial relief for the Fairs and could just be the solution you are looking for. Interested? Contact your local Showhomes franchise to find out more.
Family-owned Franchises on the Upswing at Showhomes Home Staging
August 25th, 2011Franchising has long been a multi-generational affair but in these uncertain economic times even more families are turning to franchised businesses to create a secure future for their children, spouses, siblings and extended family members.
Donna and Rick Muelver are at the forefront of this rising trend. The Muelvers and their three oldest children — Wayne, Matthew and Elizabeth — co-own the family’s Showhomes Home Staging franchise in Southeast Wisconsin. The franchise flourished before the recession and continues to do well.
“We are creating the economic security our children need to function,” Donna Muelver says. “We all have the drive and determination to make our franchise work, and as family members we have 100 percent trust in one another. When a job needs to get done, it’s all hands on deck.”
Showhomes Home Staging routinely sees family business success stories, says Matt Kelton, Chief Operating Officer for the 25-year-old franchisor.
“We certainly see families pulling together and creating success across generations,” Kelton says. “It may be a frozen job market in the corporate world, but self-employment through the franchising business model is growing. It’s a proven and lucrative career path, perfect for the economic times we live in.”
Showhomes provides a twist on traditional home staging, using live-in Home Managers to occupy and help stage vacant houses so they are kept in perfect show condition. Showhomes whole house staging dramatically improves the speed and price of a home sale and with millions of vacant houses on the market, Showhomes is poised for additional growth.
The business model is attractive to families because it can be run from home – and even across state lines. Angela Blankinchip and Tammy Boothe are tied by sisterhood and business. They operate two Showhomes Home Staging franchises — Showhomes Mobile and Baldwin County in Alabama and Showhomes Pensacola in the nearby Florida Panhandle.
“We’ve been together in this since day one,” Blankinchip says. “Working together has strengthened our franchises because we complement one another. I’m strong on the business side, and my sister is good at marketing and promotion. Together we are unstoppable.
“We know each other so well, and it turns out to be an advantage,” she adds. “We have children, so we can be flexible about scheduling demands and family obligations. I’m convinced our success is more than our talents; it’s also about our family bond. We want the best for each other no matter what.”
The strength of family-owned businesses is well documented. “A tight-knit managerial circle, and the flexibility of related – and deeply invested – employees, has been proven to make a (family) business resilient,” concluded journalist Christine Lagorio researched in an Inc. magazine tutorial in 2010.
“It also can confer a significant competitive advantage and impress customers, who appreciate knowing they’re dealing with someone who cares deeply, and who has the same surname that’s on the letterhead,” Lagorio says.
Showhomes Home Staging’s business model and a family-run business is a powerful combination.
