Posts Tagged ‘Press Releases’
Nashville Based Showhomes Bucks National Trend and Scores Higher
2009 was a bleak year for business.
Franchised businesses, which typically outperform independent small businesses, were not immune to the downward pressure. The Franchise Business Review, which surveys individual franchise owners in franchise systems all over the country, reported that overall satisfaction scores dropped from the previous year.
One company, Nashville based home staging franchisor Showhomes, bucked the downward trend and posted sizable gains in the 2010 report. The company moved up from the #13 to the #6 spot in the exclusive Franchise Top 50 ranking and ranked #3 in the real estate franchise category. Showhomes placed behind real estate category leader Sotheby’s and ahead of Coldwell Banker for the second year in a row.
Kyle Stites, FBR marketing manager, said many of the 500 franchises surveyed are struggling in the down economy. “This is an outstanding showing for Showhomes,” Stites said. “They’ve earned some bragging rights.”
Showhomes is positioned to do well, if the company continues to respond to franchisees and embrace changes that affect their industry, Stites said. Of the 500 franchise companies surveyed, only 133 made FBR’s list of winners and only a handful placed as high as Showhomes.
Stites sees a pattern among franchises on the rise. “The best franchises communicate well,” she said. “They beat the competition by reaching out to franchisees, and by continually striving to get better through innovation. They are honest with themselves and embrace anything they can to continue to get better.”
Franchise Business Review, a New Hampshire-based franchise market research firm, is the only organization that publishes a rankings based on overall satisfaction of franchise owners.
“We’re extremely proud of Showhomes rankings, especially since Franchise Business Review has such a strong emphasis on the franchisee,” said Bert Lyles, CEO of Showhomes. “We believe owner satisfaction is critical to the success of Showhomes. We listen to our franchisees: if something needs to be improved, the franchisee will tell you. Our job is to listen. If they rank us highly, then we must be doing something right.”