Posts Tagged ‘vacant home staging’
Each year, it seems the housing market takes on a different tone – and whether it’s going to be a sellers’ market with inflated prices and bidding wars, or a buyers’ market with tons of choices and low prices – there’s no denying that the 2014 spring housing season is upon us. So what does it have in store? Well, if you’re thinking of listing your home, that’s an important question.
Here are 6 market insights that will give you a head start!
Right Now = A Great Time To Sell
The winter home selling season was crippled by the polar vortex, especially in the east and northeast, so there’s pent-up demand from buyers who’ve been waiting for better weather to brave the house hunt. Mortgage rates are still at historic lows, so buyers ARE poised to buy and ready to hit the streets.
Know Your Numbers: 60%
Sixty percent of all homes in 2014 will be bought and sold from May to August. Putting your home on the market at the beginning of the selling season will help your chances of snagging a winning offer before buyers turn their attention back to school starting in September.
Price It Right
Many metros in the country have seen double-digit price increases in the past year. But this last quarter, prices started to slow nationally – and pricing is a critical component to getting your house sold. With this fluctuating market, you need to look at comps of similar homes in your area, and recency matters: make sure you’re looking back no more than 60 days. The sale price of homes that sold recently paints a much better picture of what to expect than the price of homes that sold six months ago (or of homes that have yet to sell).
Bidding Wars Aren’t Back (Phew!)
Bidding wars were common in the summer of 2013, but we’re hearing less about them right now. So don’t bank on fielding two or three offers at once. There is, however, a good chance that you’ll still get the one that will be a win/win for both you and the buyer.
Trying to get a jump on the competition? Right now we’re on the cusp of prime selling and buying season, and if you list soon, you’ll have less competition than you would if you put your house on the market in May or June, when more homes will flood the market. Since it’s still early, your home can have its ‘moment in the spotlight’ more than it will when inventory increases – and the buyers who are braving the cold to house shop are clearly motivated.
Make It Pop Off The Computer (Or Smartphone) Screen!
In this new mobile era, a huge percentage of buyers use smart phones (and Trulia’s top-rated apps) to start their home search online. And that percentage is expected to rise this year as more buyers take advantage of easy access to the wealth of information online. Get in on this trend by making sure your home pops on those computer screens. Great homes with mediocre quality photos will be quickly discarded and ultimately get less showings. Sellers should insist that their agent take the time to beef up their online listing so the quality of the home jumps off the screen and gets buyers’ attention.
Here is a great blog on the importance of staging to capture the buyer right away:
“Ask a potential homebuyer what three rooms matter most in a property for sale, and you’ll likely be told the kitchen, living room, and master bedroom. The importance of making these three rooms feel fresh and inviting cannot be emphasized enough. Today however, I’d like to talk about another part of your home that make or break a sale – the entryway.
Sophie Allsopp, who worked as an estate agent and as a relocation agent in London before becoming a presenter for HGTV, says, “Most buyers decide if they want to buy a house within the first 90 seconds.” Take a minute and a half, or 90 seconds, to think about that. It’s not a lot of time, but it is enough time for buyers to assess how your home makes them feel, and if it seems properly cared for.
Staging your entryway communicates the feelings you want potential buyers to have as they walk through your home.
Quick bit of expert real estate advice: Decorating is about creating a home that fits your lifestyle. Staging is about getting potential buyers to see your home for sale as fitting the lifestyle they want to live.
It’s good to take a look at what other people are doing right. Here are the entryways of two homes listed by Smith & Associates Real Estate agents:
The Wall Street Journal chose this remodeled bungalow in Historic Hyde Park as a “Home Run Home” because there is so much to love. For now, let’s talk about that gorgeous front porch! The sellers highlighted this feature with rockers and a porch swing. By adding three pieces of furniture, they’ve made it easy for potential homebuyers to picture catching up with loved ones on balmy evenings.
When buyers step inside your home for sale, you want to capture their attention and give them an idea of what to expect from the rest of the house. In this entryway, Todd White’s Someone’s Pretty Baby juxtaposed with an 18th century lowboy immediately speaks of the playful elegance found throughout the rest of this home.
Both homes for sale are clean and freshly painted. Yours should share these traits. A house that is cared for is a home worth caring about.
Some Realtors Suggest “Staging” Homes To Appear More Appealing To Prospective Buyers
By Michelle Durham
PHILADELPHIA (CBS) – An increasing number of area realtors are discussing the importance of “staging” the homes of their clients to make the surroundings more appealing to prospective buyers and there is a new area business that provides this service for sellers who are not sure how to go about it.
Co-owner of Showhomes in the Philadelphia market, Ally Piccolomini, says her inspection of the property begins the minute she pulls up.
“We start at the curb and really look at what the home looks like on the exterior because when the potential buyer first drives up you want to get them out of the car.”
If you are selling your home, there are three key things you can do.
“We want to declutter, depersonalize and deodorize. No one wants to come into a home that smells of pet odor or cigarette smoke. You want to depersonalize because the potential owner needs to come in and visualize themselves in the space. And then just make sure everything is clean. We want it to be military clean.”
Piccolomini says that can be a challenge with children in the home, but if you can pick up each day; you can stay ready for that potential buyer who could show up at any moment.
Ally’s Additional Tips for those selling their homes now:
- Curb Appeal: Paint your front door and it can really make a good impression. If you can’t paint, power wash the exterior.
- Any interior room that features a bright color, consider painting to a neutral to emphasize the architecture of the home, which is what you are selling.
For more information, visit: http://www.showhomesmainline.com/
If you’re planning on putting your home on the market, there are things you can do to spice up your property to attract potential buyers.
“Everyone wants a new change,” Piccolomini says. “It’s a lot easier with the [seasonal] transition and before the new school year.”
Showhomes, a national company, opened its first office in the region last month in Radnor. Piccolomini, who has worked on homes in Kennett Square, West Chester, and Glen Mills, says the company’s mission is to assist sellers with sprucing up their homes by focusing on three things: decluttering, depersonalizing, and deodorizing.
Piccolomini recommends removing excess furniture, accessories and personal items, such as family photos.
“Take away family photos so that a new buyer can come in and visualize the home with their family,” she says.
Plus, sellers should make an effort to rid the home of bad odors. Cigarette smell and pet odors can turn potential buyers away.
Other simple things that can be done to make a home more marketable include painting the front door, painting the interior a neutral color, and highlighting architectural features. For example, painting the fireplace mantel white for big impact.
“It gives a calm, peaceful feeling to the room,” Piccolomini says. “It gives it some balance.”
The outside is just as important as the inside, so don’t forget to take a look at your home’s curb appeal.
“When people drive up that’s the first thing they see. You just want to get them in the door.”
Read more at http://www.philly.com/philly/blogs/philadelphia-real-estate/How-to-make-your-home-more-appealing-to-buyers.html#M3yjW93MJrwibAwo.99
8. Glass has always been an excellent staging tool because of it’s reflective nature and ability to create more light in what would probably be a dark space. Elayne uses glass tables, glass hurricanes and glass lamps to move the minimal light throughout.
White is Right in Big Doses - While white kitchens is the hottest kitchen trend, white also sells when it’s in an 80% dose as in this living room.
Andrew Duncan from Tampa, Florida is one of the top Real Estate agents in the country. He recently was ranked 10th out of 90,000 Real Estate Agents for Remax nationwide. He has used Showhomes Tampa for years and recently saw first hand how we can make a major impact by utilizing our services for his personal home. Check out this testimonial to learn more about how Showhomes can help you with the transformation of your home: https://www.youtube.com/watch?v=LXrV2bWd3hM&feature=em-share_video_user
Home staging is all about creating a lifestyle for potential buyers to fall in love with. It’s about enhancing your homes best features and creating a home that they can see themselves living in.
Our 10 finishing touches are for that all important viewing to ensure you give your home the best possible chance of success.
Placing fresh flowers in your key rooms, adds beautiful natural aromas, they also look good too.
You don’t have to spend a fortune, seasonal flowers or even use flowers from your garden.
2. Lemons and Limes
Citrus fruits always make a home feel clean and fresh. Use lemons and limes in your kitchen either in a glass bowl or vase for a perfect touch.
3. Setting the table
Set your dining room table, and if it’s lovely weather, your garden furniture. You are not looking for a completed table but a couple of place settings and e.g. cake stand or salad bowl.
You want your shelves to consist of a small mixture of items such as photos, books, accessories, and maybe even a plant or two. These images will give you a few ideas.
5. Coffee Table
A coffee table should be simply and elegantly staged with a few simple accessories.
If you only have a side table, place a couple of hard back books neatly in size order for an elegant look. If possible use coffee table books.
Hide, Hide, Hide except for any of your high end products then stage a couple accordingly.
Try and keep the smells in your home natural and not use any overpowering air fresheners. It is true that fresh coffee and baking are really attractive to a home-buyer; maybe even leave them a cake or two to sample.
Cushions can really bring a piece of furniture alive; make sure they are placed square on and not at an angle. Again you do not have to spend a fortune there are some fantastic cushions available on our high streets.
Make sure all your curtains and blinds are open as you want to ensure that as much natural light as possible is streaming into your home.
Let the start of your home be the signature for what is to come. Remember you want to give your home the best first impression to potential buyers. Add a hanging basket or tubs with fresh flowers if your budget allows use two Bay or Olive trees at either side of your front door.
Prep your home properly before you put it on the market.
- Real estate agent: This is the first pro you will want to hire. Your Realtor should be able to give you an honest assessment of what your house needs to position it well on the market.
- Handyperson: Hiring a handyperson for a single day is often enough to take care of a whole list of small repairs.
- Electrician: Get that broken doorbell and porch light fixed, and update interior lighting.
- Cleaning service: Getting your house sparkling clean is a low-cost way to make your home look its best. A professional house cleaning team can make your house shine in a single day.
- Painter: A fresh coat of paint indoors and out is a surefire way to make your home stand out.
- Stager: A professional home stager can help declutter your home, arrange furniture (sometimes bringing in loaner furniture) and accessories, and make paint and landscaping recommendations to get your home in top shape for a quick and profitable sale.
- Landscape designer or gardener: Landscaping consistently makes the list of things that can influence a home sale. If you do not have a green thumb, it could be worth it to invest in pro services from someone who does.
- Expect to pay $50 to $85 per hour for a handyman and $60 to $100 per hour and up for an electrician.
- Home staging consultations (you implement most of the changes) run $150 to $500, but it can cost $2,000 and (way) up for full-service staging and furniture rentals.
- Should you decide to rent a storage unit, expect to pay about $100 per month for a 10- by 15-foot unit.
- House painting generally costs about $2 to $4 per square foot.
- Interview and choose a real estate agent.
- Assess your property — not just the value but also what could be done to the interior or exterior to appeal to more buyers.
- Decide what work you are going to do yourself and what you would like a pro to do.
- Hire a home stager. Your stager will have important input on what repairs and changes will be most worth your time and money, and which ones to skip.
- Hire additional pros as needed, starting with a landscaper. Remember, the landscape needs time to fill in.
Most homebuyers know that sensation—the moment you walk into a house and just know it’s the home for you. What they may not know is the feeling of “home at first sight” sometimes needs a helping hand.
Home staging is all about creating that emotional connection. To be successful at it, you have to appeal to all five of the buyer’s senses.
Smell can evoke an emotional response that doesn’t even register in our conscious thoughts. Even the slightest hint of mustiness can conjure impressions of mold and mildew, so make sure each room of your home smells as fresh and clean as possible.
- Weather permitting, open your windows and doors to let in the fresh air. Box and ceiling fans can help you circulate air into rooms with less ventilation.
- Fresh-cut flowers can brighten any room’s atmosphere. Just make sure you choose varieties with subtle scents and low pollen.See examples »
- Replace or remove old rugs and bathmats and clean or air out curtains.
- Have your carpets and upholstery cleaned just before you put your house on the market and remember to vacuum daily. With any luck, your floors will be seeing a lot of extra foot traffic!
- As much as you can, keep trash—especially kitchen waste—in sealed containers outside or in your garage.
- Don’t let dishes pile up in the sink or dishwasher. Rinse after each use and take special care to keep your garbage disposal clear. Run the water for at least 30 seconds after you turn off the disposal and clean with vinegar and water as needed. Toss in some citrus peels for a fresh aroma.
- Choose cleaners that won’t leave a harsh chemical smell in your home. This is a chance to do something nice for yourself, as well as your visitors. Cleaning is a much more pleasant task with a dose of aromatherapy. See examples »
Pet owners: If your furry family members must stay in the house while it’s on the market, try to limit them to areas with hard-surface floors and encourage them to stay off the upholstery. Bathe and brush them as much as possible to keep shedding and odors minimal. Buyers with allergies will thank you!Learn how to “stage” your pets »
Smokers: If you’ve been smoking inside your house, now’s the time to stop.
Use a variety of cloths and textures in your home. Cover your furniture with new fabric if the original upholstery is starting to look worn. Bed linens should be clean, stain-free and touchable. Run your fingers over some of the surfaces in each room. Dusty? Clean it. Splintering wood? Sand it and refinish.
While your home is on the market, it needs to be set up in a way that serves your selling goals, not necessarily your lifestyle. That may mean rearranging or redistributing your furniture, putting personal belongings into storage and/or painting and other redecoration.
- Each room should be shown to its best advantage. Small rooms can appear larger with the proper furniture placement, paint color and lighting. The right window treatment can help compensate for small windows. Take steps to address cracks, stains or other visible signs of disrepair. No matter how minor they may be, you don’t want buyers to start thinking the house needs work.
- If you’ve been using the dining room as a home office or your guest room as a storage room, consider borrowing or renting furniture that helps re-establish each room’s original purpose. Buyers should be able to see how they’d live in each space, not how you’ve chosen to use it.
- The less you showcase your personal tastes, the easier it is for buyers to see their own design possibilities in each room. Pack away mementos like family pictures and trophies and de-clutter as much as you can. Consider adding a fresh coat of paint; it will help create that clean slate you’re going for and freshen up your walls at the same time. Need help choosing an interior paint color? Check out this article »
Take a moment to listen to your house. No, this isn’t a zen exercise. Do you hear dripping faucets, squeaky steps or anything else that needs a quick fix? You can’t control things like traffic sounds or noisy neighbors, but you can distract from them by playing soft music throughout the whole house.
Arguably the most difficult sense to appeal to when selling a home, taste can be addressed by providing refreshments. Visitors might not remember which house had a vase of daisies on the counter, but they’ll remember the one that had just-brewed coffee, ice-cold bottled water or a fresh fruit tray.
Just how important is a first impression? In a 2012 Coldwell Banker Real Estate survey, 62% of women and 61% of men knew within the first visit if a home was the right one. What’s more, 28% of women and 25% of men put greater emphasis on their feelings about a home than they did on the home’s price, square footage or layout.
Staging your home may seem like a lot of work, but it will all pay off if it helps sell your home faster. Keep reading our blog for future DIY home staging tips!