RESA CEO Shell Brodnax recently interviewed Barbara Corcoran, well known Real Estate Investor, Venture Capitalist, and co-star of ABC’s Shark Tank tv show, about Home Staging. Here is a summary of some of her insights:
BC: Well, I think the advent of the Internet set the stage for Home Staging. Here to fore people would ride by a house and take a peek at the front of the house and decide if they want to see it or not. Now, EVERYTHING is obvious; inside the house. Everybody shops online. 9 out of 10 people start their search there. Without the Home Staging people wouldn’t even come to see the house. It used to be an extra and now it’s an essential. Why WOULDN’T someone stage a home if they want to get more money for their house? I don’t get it!
SB: Sometimes we don’t get it either
BC: Well they’re getting it more and more because the proof is in the pudding. Because people are getting more money for their homes!
SB: Can you speak of the advantages that Home Staging, including consultations, can bring both to the Home Owner and the Listing agent?
BC: A good home stager goes well beyond pretty furnishings, and light bulbs, and drapes. They’re recommending all of the improvements that are needed in the home. I don’t mean large improvements, like rip out your kitchen, but repairs. It’s very hard for a Real Estate Broker to walk in and say “I want your listing but I also have to tell you that you have to fix these 15 items.” It’s much easier for the Home Stager. It’s the proper place for it. They advise from the repairs to the things that enhance the space, like the light. I’m still baffled why people still don’t know this!
To see the complete interview go here: https://www.youtube.com/watch?v=0nl-qsswMyg&feature=youtu.be